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https://rinacional.tecnm.mx/jspui/handle/TecNM/8443| Título : | Exploratory study of competitive intelligence in Mexico |
| Autor : | Poblano Ojinaga, Eduardo Rafael |
| metadata.dc.subject.other: | CI practices in México, competitive intelligence, meta-analysis |
| Fecha de publicación : | 2018-12-24 |
| Editorial : | Tecnológico Nacional de México |
| metadata.dc.publisher.tecnm: | Instituto Tecnológico de Ciudad Juárez |
| Descripción : | In order to increase their competitiveness, companies need information for problem analysis, to develop strategies and for decisions making. One way to achieve this is through methodologies, among which competitive intelligence stands out. For Pellissier & Nenzhelele (2013) competitive intelligence is a process or practice that produces and disseminates actionable intelligence by planning, ethically and legally collecting, processing and analyzing information from and about the internal and external or competitive environment in order to help decision-makers in decision-making and to provide a competitive advantage to the enterprise. Because of its importance this paper presents an investigation using a meta-analysis methodology of 72 papers published between 2000 and 2015 of applications of competitive intelligence in México. In recent years the practice of competitive intelligence has been increasing in México, though its use is not yet widespread. This is why it is important to disseminate and promote the growth of competitive intelligence theory. |
| metadata.dc.type: | info:eu-repo/semantics/article |
| Aparece en las colecciones: | ARTÍCULOS |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| 2018_JISIB Exploratory study of competitive intelligence in Mexico.pdf | 1.12 MB | Adobe PDF | Visualizar/Abrir |
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